How to Make a Corporate Video

There are many reasons why making a company animated video is helpful for your business. Here is the most direct way to show your product or service to the public. Creating an attractive video means grabbing the viewer's attention, enhancing the SEO of your page, raising the number of visits to your site and the time that the visitor spends on it. Most importantly, however, making a corporate animated video entails building loyalty and informing a prospective client in the most dynamic and efficient way which exists.

Today, the reasons for making an audiovisual generation have grown enormously, from the medium as well as the forms of supply, to the point that producing this generation brings more benefits than previously. Based on YouTube statistics, roughly 200 billion videos are seen worldwide every month, 25% of these from a mobile device. These data give us a very clear idea of how significant it is for any company to have an existence of this one.

What is an animated video?

It's an audiovisual creation that normally lasts between one and two minutes and is designed to inform or promote a company, product, event, service or business. It is usually placed on the organization's site to provide the user an added value on the products or services they offer.

Below we list a few of the advantages that are most important to us, but not the only ones.

It allows you to highlight the individuality of your organization at a very clear and easy and remarkable way.

They inspire confidence; the fact is that a video allows a better connection with the user and is more useful when it comes to transmitting emotions, brings great value to your company and humanizes its corporate image.

Differentiates you from your competitors

Clarifies concepts and objectives; videos explain things more clearly than texts.

Captures attention; a well-designed and produced animated video retains the audience careful.

The site gets more attractive and dynamic because a video stimulates visitors to produce inquiries, permitting the company to communicate and establish a link with potential customers.

It gives character; it produces a well-defined brand image prior to the public. It shows a modern and dynamic method of working.

Enables your organization to reach other audiences and expand its market in a fast and effortless way.

Animated corporate movie is a marketing strategy that's available 24 hours a day, 7 days per week throughout the year.

Animated corporate videos are among the fastest ways to convey a company idea. Therefore, given that there is not much time available in the internet environment to attract customers' attention, this can be an important source to describe a product or service in a few seconds.

Who devised animations?

The self-taught French artist, journalist and engineer Emile Reynaud (1844-1918) is thought to be the forerunner and pioneer of animation theatre.

Since the 1830s, a variety of optical and toys mechanics had been manufactured to make the illusion of movement by way of sequences of images passing through different kinds of shutters.

But Reynaud was able to devise a device in 1877 that removed the interruptions in vision that happened when the images were changed. He called it a praxinoscope and it he managed to project animated scenes in good shape for the first time.

Later he enhanced it ; he shifted the individual drawings sequences of images on perforated tapes and made the Optical Theatre, in which the projection was created on a screen.

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